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Fred Perry lets visitors live its heritage through a microcosm of its aesthetic. As the worldwide retail design consultant for the brand, Buckley Gray Yeoman were commissioned to play with the brand's fundamentals, experimenting once again different colours and materials to redefine the display of fashions while ensuring clients can immediately recognise its identity.\"",[],"Monica de Vidi, Frame magazine (Referring to Fred Perry EM Quartier)",{"link_type":299,"key":300,"url":301,"target":302},"Web","eb60cfe4-0038-4baa-b9d0-69bb5a0d211e","https://www.frameweb.com/news/once-again-buckley-gray-yeoman-visually-defines-fred-perry-s-identity","_blank","\u003Cp>\u003Cstrong>BD Architect of the Year Awards\u003C/strong> Winner (Fred Perry NYC & Paris), 2021\u003Cbr />\u003Cstrong>WAF Awards\u003C/strong> Shortlisted (Fred Perry NYC & Stockholm), 2021\u003Cstrong>\u003Cbr />Blueprint Awards\u003C/strong> Shortlisted (Fred Perry Stockholm), 2020\u003Cbr />\u003Cstrong>Surface Design Awards\u003C/strong> Winner (Fred Perry EM Quartier), 2017\u003Cbr />\u003Cstrong>Retail Week Interior Awards\u003C/strong> Winner (Fred Perry Covent Garden), 2015\u003Cbr />\u003Cstrong>NLA Awards\u003C/strong> Shortlisted (Fred Perry Seoul), 2019\u003Cbr />\u003Cstrong>BD Architect of the Year Awards\u003C/strong> Shortlisted (Fred Perry Seoul), 2019\u003Cbr />\u003Cstrong>World Interiors News Awards\u003C/strong> Shortlisted (Fred Perry EM Quartier), 2016\u003Cbr />\u003Cstrong>BD Architect of the Year Awards\u003C/strong> Shortlisted (Fred Perry Covent Garden), 2016\u003Cbr />\u003Cstrong>Retail Week Awards \u003C/strong>Shortlisted (Fred Perry Covent Garden), 2016\u003Cbr />\u003Cstrong>Surface Deign Awards\u003C/strong> Shortlisted (Fred Perry Covent Garden), 2016\u003Cbr />\u003Cstrong>SBID Awards\u003C/strong> Shortlisted, 2015\u003Cbr />\u003Cstrong>Retail Week Interiors Awards\u003C/strong> Shortlisted (Fred Perry EM Quartier and Fred Perry Covent Garden), 2015\u003Cbr />\u003Cstrong>NLA Awards\u003C/strong> Shortlisted (Fred Perry Stratford), 2013\u003Cbr />\u003Cstrong>WAN Retail\u003C/strong> Shortlisted (Fred Perry Stratford), 2013\u003Cbr />\u003Cstrong>Design Week Interiors Awards\u003C/strong> Shortlisted (Fred Perry Stratford), 2013\u003Cbr />\u003Cstrong>Retail Week Interiors Awards\u003C/strong> Shortlisted (Fred Perry Stratford), 2013\u003Cbr />\u003Cstrong>BD Architect of the Year Awards\u003C/strong> Shortlisted (Fred Perry Munich), 2013\u003Cbr />\u003Cstrong>BD Architect of the Year Awards\u003C/strong> Shortlisted (Fred Perry Stratford), 2012\u003C/p>\u003Cp>\u003C/p>\u003Cp>Photography: Dirk Lindner, Hufton + Crow, Tom Sibley, Åke E:son Lindman, Nicolás Borel\u003C/p>",{"dimensions":305,"alt":31,"copyright":31,"url":306,"id":307,"edit":308,"Desktop":309,"Tablet":313,"Mobile":317},{"width":39,"height":39},"https://images.prismic.io/buckleygrayyeoman/94c33d44-602a-4ed4-8543-aedd66b14d33_FRED_PERRY_14.jpg?auto=compress,format","XhNLmBUAACIAAp_x",{"x":43,"y":43,"zoom":44,"background":45},{"dimensions":310,"alt":31,"copyright":31,"url":311,"id":307,"edit":312},{"width":39,"height":39},"https://images.prismic.io/buckleygrayyeoman/94c33d44-602a-4ed4-8543-aedd66b14d33_FRED_PERRY_14.jpg?auto=compress,format&rect=0,0,2500,2500&w=2500&h=2500",{"x":43,"y":43,"zoom":44,"background":45},{"dimensions":314,"alt":31,"copyright":31,"url":315,"id":307,"edit":316},{"width":54,"height":54},"https://images.prismic.io/buckleygrayyeoman/94c33d44-602a-4ed4-8543-aedd66b14d33_FRED_PERRY_14.jpg?auto=compress,format&rect=0,0,2500,2500&w=1500&h=1500",{"x":43,"y":43,"zoom":106,"background":45},{"dimensions":318,"alt":31,"copyright":31,"url":319,"id":307,"edit":320},{"width":61,"height":61},"https://images.prismic.io/buckleygrayyeoman/94c33d44-602a-4ed4-8543-aedd66b14d33_FRED_PERRY_14.jpg?auto=compress,format&rect=0,0,2500,2500&w=800&h=800",{"x":43,"y":43,"zoom":112,"background":45},[322,348,358,380,389,411],{"primary":323,"items":344,"id":346,"slice_type":347,"slice_label":31},{"slide_image":324},{"dimensions":325,"alt":31,"copyright":31,"url":327,"id":328,"edit":329,"Desktop":330,"Tablet":334,"Mobile":339},{"width":39,"height":326},2250,"https://images.prismic.io/buckleygrayyeoman/89bcfe8b-d790-4423-847e-99146958d193_FRED_PERRY_11.jpg?auto=compress,format","XhNJhBUAACUAApaQ",{"x":43,"y":43,"zoom":44,"background":45},{"dimensions":331,"alt":31,"copyright":31,"url":332,"id":328,"edit":333},{"width":39,"height":326},"https://images.prismic.io/buckleygrayyeoman/89bcfe8b-d790-4423-847e-99146958d193_FRED_PERRY_11.jpg?auto=compress,format&rect=0,0,2500,2250&w=2500&h=2250",{"x":43,"y":43,"zoom":44,"background":45},{"dimensions":335,"alt":31,"copyright":31,"url":337,"id":328,"edit":338},{"width":54,"height":336},1350,"https://images.prismic.io/buckleygrayyeoman/89bcfe8b-d790-4423-847e-99146958d193_FRED_PERRY_11.jpg?auto=compress,format&rect=0,0,2500,2250&w=1500&h=1350",{"x":43,"y":43,"zoom":106,"background":45},{"dimensions":340,"alt":31,"copyright":31,"url":342,"id":328,"edit":343},{"width":61,"height":341},720,"https://images.prismic.io/buckleygrayyeoman/89bcfe8b-d790-4423-847e-99146958d193_FRED_PERRY_11.jpg?auto=compress,format&rect=0,0,2500,2250&w=800&h=720",{"x":43,"y":43,"zoom":112,"background":45},[345],{},"image_slide$4a539c2c-937f-4a61-85b8-17bd803f586e","image_slide",{"primary":349,"items":354,"id":356,"slice_type":357,"slice_label":31},{"slide_text":350},[351],{"type":28,"text":352,"spans":353},"EmQuartier 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The design features a contrasting palette of materials including matt black steel and reclaimed wooden cabinetry. An exposed brickwork feature wall was fitted with clothing rails and bespoke units to display the brand’s collections, collaborations and its archival gallery. 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Occupying the ground floor and basement of a Georgian townhouse, the design draws from the brand’s pin-sharp style and quiet confidence. We used high-quality, self-finished materials throughout to introduce texture and tactility. The flexible layout means that it can be adapted to suit each season’s collections, and for one-off events on the shop floor.",[],[418],{},"text_slide$55f31d7d-3729-4dae-89b4-6826c6ea6142","red","default","dia 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